Founded by Emirati entrepreneurs Anas Bukhash, Harith Bukhash, and Hala Kazim, Chalk is a contemporary unisex hair salon located in the heart of Alserkal Avenue.[14, 15] Envisioned as a creative hub for rebels and style disruptors, the salon empowers individuals to express their unique identity. The venue masterfully balances luxury aesthetics with cultural sensitivities by offering dedicated private areas exclusively for Hijabi women.[15] Adding to its allure are exclusive fashion pop-ups, the signature #chalkbooth, and an iconic ice cream vending machine.[15]