Founded in 2017 by Mehdi Oudghiri and Anass Boumediene, Eyewa was launched to disrupt a stagnant optical retail market in the Middle East. What began as a digital-first platform has evolved into the region's fastest-growing omnichannel eyewear company, boasting over 150 retail locations. Backed by a massive $100 million Series C funding round in 2024, the company leverages advanced technology and a fully integrated supply chain to make high-quality eyewear both affordable and highly accessible.