Founded in Dubai in 2015 by Ioanna Angelidaki and John Tsioris, InstaShop began as a swift grocery delivery app to solve daily consumer friction. The platform rapidly expanded into a massive, comprehensive marketplace connecting users with pharmacies, pet shops, and specialty stores. Delivering over a million products, InstaShop's immense growth and regional dominance led to its acquisition by Delivery Hero in 2020, and later full integration into talabat, cementing its status as an e-commerce titan.