Fueled by a profound passion for scent, KAYALI was founded in 2018 by beauty mogul Mona Kattan.[38] Translating to 'my imagination' in Arabic, the luxury fragrance brand draws heavy inspiration from Mona's Middle Eastern heritage and the sacred regional ritual of scent layering.[38] Working alongside world-renowned perfumers, KAYALI creates cruelty-free, highly memorable juices housed in multi-faceted jeweled bottles.[38] With a dedicated digital platform, the brand has built an engaged global community of millions of fragrance fanatics.