Conceptualized in 2015 as a pop-up in Al Khazan Park by the founders of Salt, Parker's is a culinary obsession designed to evoke childhood nostalgia. The brand employs a brilliant, highly engaging marketing strategy centered around a fictional park keeper, Mr. Parker, who hides physical keys across the city. Diners originally needed to hunt down these keys via social media clues just to enter. Today, it operates welcoming, vibrant restaurant spaces offering inventive twists on global street food.