Founded in 2019, Tabby is MENA's leading 'Buy Now, Pay Later' (BNPL) financial services app. Headquartered in Dubai's In5 Tech, the company empowers shoppers with flexible, interest-free payment options, effectively taking down traditional credit's hidden and late fees. By seamlessly integrating into major retail platforms, Tabby drives massive conversion lifts for merchants. Its highly successful, transparent model attracted over $58 million in funding from prominent global investors like Sequoia Capital India and PayPal Ventures.[33]